Tourism St Andrews Local Tourism Association (LTA) consists of hospitality, leisure and tourism businesses within the postcode area of KY16. The benefits of becoming involved in the LTA are numerous. Members can network with other people and organisations in a relaxed and informal manner, discuss existing challenges and examine best practice. Ongoing LTA initiatives can help attract visitors and lead to new opportunities for sales and increased business. Through greater commercial interaction and collaboration, LTA membership can help businesses grow, increase their exposure and meet their key objectives.
Meetings are held throughout the year and are open to all hospitality leisure and tourism businesses. Next meeting date will be noted below along with minutes from previous meeting.
Tourism St. Andrews (TSA) as the local tourism association (LTA) for St. Andrews is there to keep our members informed and share resources provided by FTP and other regional and national organisations within the tourism industry. TSA is also there to help our members network with each other and other organisations that could be of interest to their operations.
Tourism St. Andrews has developed an action plan for 2021-2022 that is adopted not only by its members in St. Andrews but also by other LTAS within the Fife region. This action plan based on the principles of Sustainable Tourism is in full alignment with the Fife Covid-19 Tourism & Events Strategy 2019-2029 which in turn is aligned with Fife Council’s Reform and Recovery Priorities and the Scottish Tourism Emergency Response Group (STERG) Action Plan.
The pandemic has highlighted the need for transformational change. In our efforts to rebuild the tourism industry, it is essential to do this in a sustainable and responsible manner that takes into consideration the welfare of our environment, our communities and our businesses. From the perspective of an economic recovery, we already see the success that some local businesses have achieved by adopting sustainable practices in their offering.
Sustainable or responsible tourism, as it is often referenced within the industry, aims to minimise its negative social, economic and environmental impacts, generate greater economic benefits and improve working conditions within the industry. It’s important to note that sustainable tourism is not a single thing, it is a change of the way we operate. And it is a concept that was already gaining momentum even prior to the pandemic. It was reported that in 2018, 87% of travellers wanted to travel sustainably (booking.com) and in 2019 69% of tourists were determined to choose sustainable options for their travel destinations both in terms of accommodation, travel, food & drink and activities.
The tourism industry has been one of the hardest hit by the pandemic and this has acted as a prompt to pursue green initiatives as part of its recovery. Therefore, as sustainability is now more than ever essential for a successful recovery we would like to see St. Andrews as a sustainable destination to provide visitors with a clear offering in terms of what sustainable businesses are available and how they as visitors can have a positive impact on their tourist destination.
If you would like further information please contact our TSA committee members:
Daphne Biliouri-Grant, Chair of Tourism St. Andrews Committee - [email protected]
Lorraine Garvie, Fairmont Hotel, Vice Chair of Tourism St. Andrews Committee - [email protected]
Claire Cregan, Old Course Hotel, Committee Member - [email protected]
Catherine Cruickshank, Wardlaw Museum, University of St. Andrews, Committee Member - [email protected]
Laurie Watson, Links Trust, Committee Member - [email protected]
Gavin Sime, Social Media - [email protected]
Daphne Biliouri-Grant, Chair, Tourism St Andrews
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