Tue 16 Jan 18
Location: Fairmont, St Andrews
Tuesday 16th January, 9am - 12.30pm, Fairmont St Andrews
A course for those who want to create simple but stunning food photographs using natural light and plain English and will supply lots of tips and ideas to help you take better pictures.
Participants should bring their camera to this hands-on session. The course will cover the following:
Basic camera guidance
Styling and composing a picture and making the best use of natural light
Tips, hints and good examples
Practical learning - have a go at taking images
This course will be run by award-winning photographer, Caroline Trotter. A member of the Master Photographers Association, Caroline is well known for her food photography with clients across Scotland ranging from food producers to Michelin-starred restaurants.
Social Media & Digital Marketing
Tuesday 16th January, 1.30pm - 5pm, Fairmont St Andrews
The course will cover the following:
Which social channels are right?
Metrics and ROI
Personality and tone
Demographic and Dead Zones
Advertising – to pay or not to pay?
Digital Marketing – It’s not just a Facebook account!
Email Marketing – how not to lose your mailing list
E-commerce – shopping trolley sweep.
Tools, Plug-Ins and active CRM
Kerry Allison has a background in global marketing having started her career at Brewdog. During this time she set up, managed and ran all of the Global Accounts for BrewDog.(43 Global Sales accounts – in country; The main “mother pages on twitter, facebook and Instagram, 26 individual bar/retail accounts on twitter/facebook/Instagram; I also designed and managed the e-commerce, web management and development, and all targeted email marketing campaigns). With educational qualifications in marketing and digital marketing, Kerry is now a Senior Food & Drink Consultant at SAC Consulting and works with Connect Local.
Food from Fife members - £40 per person or £65 per person when both Food Photography and social media & Digital Marketing courses are booked.
Non-Food from Fife members - £60 per person or £100 per person when both Food Photography and social media & Digital Marketing courses are booked.
All prices exclude the cost of lunch at The Fairmont on the day.