Results-Driven Digital Marketing for Tourism: The Essential Guide (St Andrews)

Date(s): Wed 4 Mar 20

Are you starting out or needing an update on digital marketing but lacking the core skills? Learn the key principles of digital marketing and how develop results-focused essential skills using the right tools. From identifying the right channel to evaluating campaign performance for your tourism business.

This workshop was developed to help your tourism businesses confirm the online demand for your product or service. You will learn the essential principles of digital marketing and how to apply these to your tourism business with practical take aways you can implement straight away.


This workshop will cost £10 and will be invoiced by Fife Council. The Eventbrite link to sign up will appear here shortly. 

Date: 4th March 2020

Time: 9am - 12pm

Venue: TBC

Workshop Content

  • Key principles of digital marketing and a results-driven approach
  • Using the right tools and data to inform the design and development of your website
  • SEO basics and how to get more traffic from Google
  • Increase engagement through social media
  • The importance of reviews and user generated content
  • Build lasting relationships through email and customer experience management

The session includes live demos featuring free online applications and tools. Delegates may bring their own devices to access the tools during the session. Please be aware that some of the tools require you to have a Google account.

What do I need to bring?

Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed. Please note that you require a Google account to access some of these tools.

What will you learn?

  • How to develop a plan with performance measures
  • How to brief or begin the website design and development process
  • What Google likes and looks for in a website
  • What to do and what not to do when developing a social media plan
  • How to manage user reviews and deal with online complaints
  • Email campaign management
Results-Driven Digital Marketing for Tourism: The Essential Guide (St Andrews)

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