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Scotland’s Tourism Industry Conference 2022

Date(s): Wed 9 Nov 22 to Thu 10 Nov 22

Scotland’s Tourism Industry Conference is back for 2022. With a packed programme, the event is designed to celebrate, empower and further propel our industry into the future in line with the national ambition to be leaders in 21st century tourism.

The landscape our industry operates in has changed significantly over recent years, prompting huge change, unprecedented challenges but also new opportunities.

A collaboration between the Scottish Tourism Alliance (STA), the Association of Scottish Visitor Attractions (ASVA) and HIT Scotland (Hospitality Industry Trust), the Industry Conference will run across two days. It will bring together an exciting range of speakers to deliver important insights, advice and inspiration to navigate and flourish in this new world and to embrace the new opportunities and responsibilities it presents. This year’s event will also feature an exhibitor hall as well as a complimentary evening reception offering the ideal chance to catch up, connect and have fun.

The biggest conference of its kind in Scotland, the much-awaited event of the year is the perfect opportunity for the community to re-connect with industry peers, make new connections, gain invaluable and actionable learnings from expert speakers, share knowledge and be inspired.

This is an unmissable event for anyone at any level who works, supports or is interested in the tourism industry.

Confirmed speakers (with more to come): 

  • Marc Crothall, MBE – Chief Executive, Scottish Tourism Alliance
  • Gordon Morrison – Chief Executive Officer, Association of Scottish Visitor Attractions
  • Philip Bartlett – Senior Economist, Nat West Group
  • Vicki Miller – Director of Marketing & Digital, VisitScotland
  • Gordon Clark – Vice President Business Development – Brands, Retailers & Media at ForwardKeys
  • Daniel Levine -Director of the Avant-Guide Institute
  • Justin Reid- Director of Media, Destinations, Hotels and Growth at Tripadvisor
  • John Young -Travel and Culture Director at BVA BDRC
  • Kat Brogan – Managing Director – Mercat Tours
  • Scott McArdle – General Manager Virgin Hotels
  • Jonny Kinross -Chief Executive at Grassmarket Community Project
  • Ivan McKee MSP – Minister for Business, Trade, Tourism and Enterprise
  • Mehalah Beckett – Founder Lead Powerful Impact / Co-Chair of Scotland B Local
  • Mike Benson-Director at Scottish Crannog Centre
  • Penny Mallory – Mental Toughness Expert – Former Rally Champion
Scotland’s Tourism Industry Conference 2022

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