- Events
- Search Engine Optimisation (SEO) for tourism businesses (2 parts)
Search Engine Optimisation (SEO) for tourism businesses (2 parts)
Search Engine Optimisation (SEO) for tourism businesses – Part 1
Join the first of two 90-minute webinars designed specifically to help you improve the search engine results rankings of your tourism business. A joint VisitScotland and Business Gateway event.
What to expect from this webinar
It’s more vital than ever to get your business to the first few places in the online search results page. These two 90-minute events will tell you all you need to know to improve your rankings, including how search engines work.
This first session will show you how search engines work and we’ll show you the anatomy of results pages and what customers and clients look at on these pages.
You’ll see how to find out what key words people are using when they search for your service, and we’ll demonstrate how you use that information to greatly increase your ranking in results pages.
Date: 24th October 2023
Time: 11:00-12:30
Search Engine Optimisation (SEO) for tourism businesses – Part 2
Join the second of two 90-minute webinars designed to tell you how to improve the search engine results rankings of your tourism business. A joint VisitScotland and Business Gateway event.
What to expect from this webinar
In part 1, we saw how search engines work and how to find out what people are searching for.
In part 2, we’ll look at the many factors that influence how far up the search rankings you go.
You’ll see how to optimise these factors and how to keep up with future changes in the algorithms that search engines use. You’ll be shown how use tools and plug-ins such as Google Search Console, Google Business Profile and robots.txt
We’ll then demonstrate how to avoid ‘violations’ and their consequent penalties.
Date: 26th October 2023
Time: 11:00-12:30
