Tourism businesses: use analytics to evaluate your digital platforms and get customers
This webinar is for people looking for ways to release the true power of the web to work for their tourism business. A joint VisitScotland and Business Gateway event.
What to expect from this webinar
By the end of this webinar, you will understand how to find out (for Google Analytics 4, Instagram & Facebook Analytics):
- The characteristics of people who are accessing your online presence.
- What people are doing when they access your website/s or social accounts.
- How to set goals and objectives on each platform.
- The art of measuring the effectiveness of websites and social posts.
- How to continuously improve digital activities – measures to monitor and actions to take.
There will be particular emphasis on cost-effective/free ways to do the above.
Date: 10th October 2023