Understanding Data in the Tourism Industry

Date(s): Wed 22 Apr 20 to Fri 15 May 20

Discover how data can be used to drive business decisions

Data gives businesses in the travel and tourism industry the foundation it needs to make innovative decisions. From accommodation to tour company providers, there’s potential for small and medium enterprises (SMEs) to grow and improve productivity if they understand the value of data.

On this course, you’ll explore how data can be used to address business concerns. You’ll learn what data can reveal about customer behaviour and how this can help your business’ success. The course will introduce simple tools and technical support to help you introduce data practices in your own business.

What topics will you cover?

Week 1: The importance of data to your business

Week 2: Using data to make your business more robust

Week 3: How to improve business productivity through data

Week 4: Tools to help you make the most of your data

Week 5: Data beyond your own business - data collaboration

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

Understanding Data in the Tourism Industry

Twitter Feed

  • #Tourism businesses across Scotland are invited to tune in and hear from Senior Insight Manager, Chris Greenwood, i… twitter.com/i/web/status/1…
  • The Scottish Government have now released a route map for decision marking through the crisis: shorturl.at/wNU02
  • The Department of Business, Energy and Industrial Strategy are hosting a webinar next Wednesday on safety at work f… twitter.com/i/web/status/1…