Business Briefing - Open Championships 2015

Thu 9 Oct 14

Planning is well underway for next year’s Open Championship in St Andrews and Fife businesses are being urged to plan ahead to take advantage of the rise in visitors to the Kingdom. In revenue terms, golf tourism is worth £220m a year to the Scottish economy and directly supports over 4,400 Scottish jobs. The last time the Open was held in St Andrews (2010) it brought over £40 million to the local economy (R&A/EventScotland). The Fife Golf Partnership and Fife Tourism Partnership are working together to promote the Open and the wider Fife tourism offering to visitors. Chair of the Fife Golf Partnership Stephen Owen explained “We know that golf fans will come to the Open because it’s being held in the Home of Golf, what we want to do is ensure these visitors know what else St Andrews and the rest of Fife has to offer.” “Promotion started at the Open in Hoylake earlier this year and will be continuing right up to July next year. The success of the campaign will depend largely on businesses becoming involved and telling us what they have to offer visitors.” There are a number of ways to get involved if you businesses is a member of Fife Golf Partnership or Fife Tourism Association, for example • Web and social media – we will push information about businesses through key websites visitfifegolf, welcometofife and outdoorfife and their associated social twitter and facebook accounts. visitfifegolf covers play, stay, taste and explore meaning all tourism businesses in Fife can join and be actively promoted to the golf tourism visitor. Fife Golf Partnership members will have their own fully editable web page. • PR - We will be issuing a series of news releases and features throughout the year, featuring local businesses and events, targeting local and national publications. • At the Open – the Fife stand will feature an interactive kiosk to provide visitors with real-time information about what to do in St Andrews and in the wider Fife area. This information will be used to encourage visitors into St Andrews and to visit other areas of Fife where activities have been planned. Businesses can purchase an upgraded listing on the kiosk if they want to provide additional information that will enable visitors to download menus, prices, information etc. and a QR code to direct them to the business. • Fife Golf Guide - focused on the golf sector in Fife; but will also provide extensive coverage of the overall tourism product. Businesses can purchase advertising in the guide (full, half, quarter and eighth page). • Industry events - Joining the Fife Golf Partnership will ensure your business is promoted on stand at The Open 2015 and all other events attended by Fife Golf. These include consumer shows across the UK and Europe. Fife Golf also attends VisitScotland Expo and International Golf Travel Market (IGTM) where your business is promoted to targeted tour operators and the golf media.

To sign up for Fife Golf Partnership or advertise in the Open Edition of the Fife Golf Guide contact Liam Barn [email protected] To sign up for Fife Tourism Partnership got to www.fifetourismpartnership.org To discuss the digital information kiosk please contact Muriel McMillan [email protected]

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