Come to Life in Fife with our new promotional video

Mon 13 Jun 16

'Come to Life in Fife' our fantastic new animated video has just gone live and we need you to be a part of it!

This new and exciting video showcases Fife in a fun and entertaining way and we're encouraging all Fife businesses to share the video; this way we can reach more people to influence them to visit Fife. Let's get this going viral! The goal with the animation is to surprise and inspire the audience, through the music, through the locations, through the pace and through the illustrations themselves.

As we move ever closer to a digital only era it is important that Fife as a tourism destination is ready to respond in an active way. Visitors to Fife expect to be able to engage with the area through many different channels so it's important that businesses are given the opportunity to utilise new communications channels to attract and retain customers. Following the launch in November 2015 of the new consumer website for Fife, it became clear that to encourage visitors to return to the site we needed to make sure the website was updated regularly and adding video content is an important part of this activity.

All we ask is that you embed the video link in email confirmations to customers, as well as provide a link within your own websites and e-zines and share via social media channels. We'll also be pushing this out via a social media campaign, in conjunction with VisitScotland, to ensure as wide a distribution as possible.

Here's link to the video

Hope you enjoy it!

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