Could you get 'Coach Friendly Status' for your Visitor Attraction?

Mon 4 Jul 16

Coach Friendly Status for Visitor Attractions.

The scheme, which is completely free, has been designed to:

  •  'recognise and reward visitor attractions that demonstrate a commitment to welcoming coaches and groups'
  • encourage and guide those attractions that are not currently fully 'coach friendly' to improve their offer
  •  be promoted as being a way to raise standards across the coach tourism industry for the benefit of coach operators and visitor attractions
  • Nominations are welcomed and encouraged from members of the coach tourism industry, including Drivers, Couriers, Tour Guides and Tourist Coach Operators. Attractions may of course nominate themselves.


  • Dedicated and easy-to-find group/coach page/information on website
  • There must be clear evidence that the Attraction welcomes coaches and consults with local bodies and the industry on issues relating to coaches i.e planning, traffic etc
  • Clear directional instructions and signs for visiting coaches.
  • Dedicated, adequate, ideally free coach parking (and policed to avoid misuse by other vehicles)
  • An on-board Coach Welcome
  • They must provide, through literature and/or via the internet, a comprehensive tourism proposition.
  • Adequate facilities for group comfort (toilets, refreshments, waiting areas etc).
  • Coach and driver facilities including provision to rest and for refreshments
  • Facilities to handle disabled coach passengers
  • A named representative(s) who can be contacted or on hand to deal with difficulties and an agreed system to resolve conflicts and complaints.
  • Consideration of an on-board thank-you and a wave away


In the first instance, Visitor Attractions are invited to submit an application (attached below) by mail or email, identifying those attributes, based upon the given criteria, which they believe make them "Coach Friendly". A Form is provided for this purpose but please feel free to do this in any way which is convenient to yourself. It is important to remember that we are not judging the attraction itself but rather its interface with the coach industry.

The initial assessment will be based primarily on this submission, backed up by website analysis and existing literature. In most cases, we would seek an input and comment from visiting coach companies and groups. Where a personal visit appears necessary this would be undertaken by CPT and possibly their Regional Managers. Final judging to take place by the panel at CPT Headquarters. There are no charges involved in this whole process.


The status is reviewed every 36 months by means of a signed statement from the destination confirming that no significant changes have been made to the provision or, if so, the compensatory measures which have been put in place. Attractions may be re-visited by CPT at this time.


  • A framed Certificate confirming the status
  • Dedicated profile page on the new Coach Friendly website ( managed by the holder of the Status with space for town/city to promote themselves to coach operators and drivers
  • Hyperlink to their own Website
  • Supply of Coach Friendly leaflets which can be personalised and used to promote themselves to tour companies/guides, coach operators and drivers
  • Unlimited use of Coach Friendly logo online and in print

For further information or guidance, please contact your CPT Regional Manager or the
Coaching Team at CPT headquarters on 020 7340 3131.


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