Customers First for Fife as Kingdom Receives Recognition from WorldHost

Wed 5 Jul 17

Excellence in Customer Service Accolade is Awarded

Fife has been awarded WorldHost Customer Service Destination status helping to set Scotland apart as a visitor destination thanks to its outstanding customer service.

The national customer service campaign aims to promote Scotland and its regions as leading tourism destinations through customer service excellence, ultimately resulting in being awarded the coveted WorldHost Recognised Destination status.

To qualify for this status, at least 99 local businesses in Fife had to become WorldHost recognised by March 2017. To achieve this, businesses had to put at least 50% of their customer facing staff through WorldHost Customer service training, in the form of a full day workshop.

Alistair Bruce, Chair of the Fife Tourism Partnership comments: "We are absolutely delighted at the levels of investment we have seen from local businesses who want to deliver the very best customer service to visitors and residents of Fife.

"This dedication has seen 107 businesses in Fife achieving WorldHost status, the only region in Scotland to reach triple figures in participation rates. This commitment reflects the pride and passion of businesses in Fife and our focus on providing the very best service to our customers".

The campaign covers all kinds of visitor businesses from hotels to taxis, attractions to cafes. Over the next two years many of Scotland's regions will be using the WorldHost customer service programmes with the aim of securing WorldHost Recognised Destination status.

Ann Camus, Tourism Partnership Manager, Fife Council adds: "Achieving WorldHost Destination status not only pays recognition to the unique hospitality our region has to offer, but helps our businesses by ultimately benefitting their bottom line.

"We would like to say a special thank you to our trainer Ashley Petrie of MAJR Group and our Tourism Officer John Murray who tirelessly worked together to sign businesses up and deliver the training. We also have to thank Fife Cultural Trust who enrolled all of their staff in the training."

Heather Stuart, Chief Executive Fife Cultural Trust added: "Fife Cultural Trust is committed to the highest standards of customer care across our facilities, the WorldHost training has been transformational for our staff and supports our ambition to deliver the best customer service at all times.

"We are delighted that Fife itself is now recognised as a WorldHost destination, benefitting all tourist businesses operating in the area. Visitors are now assured that Fife offers the best of welcomes and a world class customer experience."

Launched in Scotland in 2014, WorldHost helps businesses deliver customer service excellence as it supports the development of a customer service skillset through focussed training resulting in a highly regarded 'must have' badge for customer service. There are currently twelve regions in Scotland taking part in the initiative for further information please visit 

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