Fri 29 Oct 21
Destination Net Zero is a £4 million programme which will provide support to tourism businesses and destinations as they transition to a greener, more sustainable, net zero future. This takes place as Scotland prepares the host COP26, the world's largest climate connference, in Glasgow from 31 October - 12 November.
A key strand in the Scottish Government’s COVID-19 Tourism Recovery Programme, the initiative includes the creation of a website offering practical advice for businesses when moving to low-carbon, an awareness-raising programme promoting net zero as good business and funding support, due to be announced later this year, for up to 250 businesses and at least two destinations to invest in carbon reduction activity.
Another key piece of activity will be industry research to identify current attitudes and behaviour towards a net zero economy, as well as opportunities to successfully encourage action and measurement of progress over the coming years.
The programme is being delivered on behalf of the Scottish Tourism Emergency Response Group (STERG) by Scottish Enterprise (SE), VisitScotland, Highlands and Islands Enterprise (HIE), South of Scotland Enterprise (SoSE) and partners.
Environmental change is the biggest long-term challenge facing the tourism and events sector, with the climate crisis already impacting many aspects of the natural environment that has made Scotland such a popular destination for visitors.
By taking action on climate change, tourism businesses can not only reduce costs and build resilience, but they can also attract new customers by meeting the increasing demand from visitors for responsible and sustainably focused experiences.
The Destination Net Zero Programme, formally known as Net Zero Pathway for Scotland, aims to support Scotland’s tourism sector to transition to a low carbon future through globally recognised leadership in responsible, sustainable managed growth - to be a leader in 21st century tourism.
This funding is part of a wider £25 million package of support, that will reap benefits for all of Scotland’s tourism industry as we move towards slower, greener and more sustainable tourism.
Ivan McKee, Tourism Minister
Tackling climate change is the biggest long-term challenge facing Scottish tourism but we must continue to do everything possible to address that challenge now. We want to inspire future generations to say that Scottish tourism led the way and made a difference. We must take an ambitious stand on climate change if we want to preserve and enhance Scotland’s natural and built assets – creating an environment which benefits communities, businesses and our visitors.
The Destination Net Zero programme will kickstart a new movement of change, supporting the industry to take decisive action to secure its future prosperity. The programme consists of research to discover where businesses are now, advice on taking climate action, and funding to support our businesses and destinations to transition to a future of net zero emissions, building their resilience and aligning with Scottish Government targets.
We’re asking the industry to prioritise responsible and sustainable growth. By working together, we can help Scotland on its journey to become a world-class destination, and the best destination for responsible tourism.
Rob Dickson, Chair of the Scottish Tourism Emergency Response Group (STERG)
For more information about Destination Net Zero, visit our new and dedicated section of VisitScotland.org.