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Destination & Sector Marketing Fund & Webinar

Fri 18 Jun 21

Applications are now open for the £3 million VisitScotland Destination & Sector Marketing Fund which launched on the 28 May, as part of a national tourism recovery strategy.

This is one of the 10 recovery proposals, developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with the Tourism Task Force and is part of the £25 million tourism recovery programme, announced in March. The Fund will be managed and delivered by VisitScotland. 

This fund will support destination and sector groups across Scotland in the development and promotion of unique visitor propositions that are aligned to post-COVID-19 consumer trends, responsible led and focused on stimulating demand for Scotland year-round in the domestic market.

The fund will operate across three tiers:

  • Tier one City Region Award Programme (awards between £50,000 – £100,000)
  • Tier two – Pan Scotland Sector Groups & Regional Destination Organisations (awards between £40,000 – £80,000)
  • Tier three – Local Destination Organisations, Marketing Groups & Non-Pan Scotland Sector Groups (awards between £10,000 – £20,000) 

Guidance and information on how to apply is available with applications open for all tiers from 1 June, and with staggered closing dates for each tier.

More information at

Destination & Sector Marketing Fund Webinar

If you missed the webinar, hosted by VisitScotland Senior Marketing Fund Manager, Emma Hallington, or would like to re-watch, the recording is now available, alongside the presentation. VisitScotland have also pulled together a handy Q&A document from questions asked during the webinar.

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