Wed 26 Jun 19
St Andrews recently hosted a “first” in attracting a European female urban challenge which resulted in over 500 visitors to the town to undertake a one day series of challenges celebrating the culture and history of the Royal Burgh. The series of successful Pop In the City events have been organised throughout Europe previously and already feedback on the event from the urban challengers has seen excellent feedback from the international visitors on St Andrews’ facilities, customer service, warm welcome and hospitality.
Additional activities to the core challenge programme were organised by those involved locally to ensure that the challengers remained in the town post the Saturday challenge to experience the breadth and depth of things to see and do whilst staying in St Andrews, and further promote the town as a leading global destination of choice.
North East Fife MP Stephen Gethins registered an Early Day Motion (EDM) in Parliament by way of recognising the very impressive support of local businesses and organisations for the Pop in the City event.
Stephen Gethins (MP for North East Fife) said: “It is fantastic that St Andrews was the first UK venue for a Pop In the City event. I know this is due to the hard work of Tourism St Andrews, the University of St Andrews, the town’s BID team and Fife Council, all working together to promote the town to a wider audience and looking for opportunities to attract new visitors. It was great to hear the ‘Popins’ received such a warm welcome - this is a great reflection on the town, our business community and local residents.”
Debbie MacCallum (Chair of Tourism St Andrews, the local tourist association) said: “It is important for us to promote St Andrews as a destination that offers an extensive variety of activities and interesting attractions for all age groups, genders and interest groups. The Pop In the City event was significant for the town to host and the nature of this ladies’ urban challenge resulted in great local collaboration between businesses, organisations and individuals who created something unique for the visitors to experience. I am delighted to hear of the excellent feedback from the challengers and we are sure that many will return to savour St Andrews in the future”.
BID St Andrews Manager, Jane Kennedy, said: "We are absolutely delighted with the success of the Pop In St Andrews event and thrilled we could help bring it to the UK for the first time. The impact on both the economy and the community has been incredible. Not only did our restaurants, bars and hotels all benefit from the additional visitors to the town, it was also really great to see our businesses and local community groups getting involved with the challenges - from ice cream making with the Jannettas’ team, to lacrosse lessons with the St Leonards’ pupils and woodworking with The Men’s Shed. The Popins got to see St Andrews in all its glory and a great many of them I am sure will be back to visit us under their own steam in the future."