Thu 28 Apr 16
Eden Mill is one of thirteen Scottish breweries to be selected by ASDA to supply a range of craft beers, in a contract collectively totaling £840,000.
The announcement supports the continued trend for Scottish craft beers and will see Eden Mill Brewery, which is Scotland's original single site distillery and brewery, based on the outskirts of St Andrews, will supply 19th Brew and St Andrews Blonde.
Paul Miller, Founder and Owner at Eden Mill Distillery & Brewery said; "It's clear that the growing demand for more premium, fuller flavored products from small craft brewers continues. We're absolutely delighted to be taking our beers to ASDA alongside The Craft Beer Clan of Scotland. It's an opportunity that will strengthen further the reputation of Scotland's drink producers, particularly small batch, authentic producers like ourselves".
Brian O'Shea, ASDAS regional buying manager for Scotland, said:
"The craft beer culture continues to grow, and it is clear customers are trading up to more premium beers, particularly ones which come from local brands.
"The new lines we have launched are all premium quality and will give customers a new more local choice, with a variety of flavours to suit every palate and occasion."