Fri 19 Jun 20
Facebook Lives are a great way to showcase an event or destination, reach a lot of people quickly and interact with your audience. From doing lives on the VisitScotland Facebook, we always notice great results for video views and comments. When an account goes ‘Live’ on Facebook everyone that follows that account will be notified (for free!!) which is a great feature to take advantage of, however you must ensure your live content entices people to keep watching and engage. Here are a few hints and tips below that will help boost your Facebook Live content. This is general advice that can be applied to all types of events and settings.
People are more likely going to watch and engage with your live stream if the broadcast is clear and the signal is strong. If doing a livestream from an event, it may be best to use WiFi if it’s available as this is likely to be stronger than mobile data.
When doing a live for VisitScotland we always do a test to check signal strength and video/audio clarity. This can easily be setup by modifying who can see the Live post prior to starting the main broadcast. It’s best to do this test with someone who is not at the event/live location so you can get a true representation of signal strength. If no one is available for a test you can simply select the “Only me” view option - this will allow you to post-test lives to your profile for review without anyone else seeing. If using audio, bear in mind there will be roughly a 10- second delay to the test viewer. For example, during the live test if you ask whether the signal is good or if they can hear you, their reply within the comments will be delayed - this is normal.
For more tips and guidance on digital marketing, along with advice on managing your online activity during the coronavirus go here. There are also a host of digital training courses which you can access for free at Business Gateway and VisitScotland.