Thu 3 Mar 16
Well-known chef, food writer and Fife Ambassador Christopher Trotter is on a mission to promote Fife's food and drink larder to tourism businesses and their visitors. Last night (Tuesday 23rd February) he joined the Fife Tourism Partnership at a reception in the Dunfermline Fire Station Creative to outline his ambitions to celebrate how Fife's food can be a part of the Year of Innovation, Architecture and Design.
With guests from the Local Tourist Associations, VisitScotland and local businesses, Christopher explained how versatile Fife's larder is extending from sea and farm to plate, including seafood, beef, buffalo, chocolate, chilli, and cheese. He also explained how much of Fife's farming and food heritage connects to well-known buildings such as The Byre Theatre, originally a farm building in St Andrews or the craft breweries at Eden Mill in a former paper mill and the boutique Kingsbarns Distillery and Visitor Centre created from old farm buildings overlooking the world-renowned Kingsbarns Championship golf course.
Fife's thriving food and drink sector is a special ingredient in the success of the area's tourism business. Research by VisitScotland has found that 21% of holiday budgets are spent on food. Tourists are also more likely to pay more for local or regional food and rate Scottish food better than other areas of the UK. They are willing to pay up to 15% more for Scottish or regional origin.
Christopher and the Fife Tourism Partnership hope this will be the start of many other events throughout the year to celebrate food and its heritage.
Alastair Bruce, chair of the Fife Tourism Partnership said, "The Fife food and drink sector is extraordinary and it is a major part of the Fife tourism experience. Destination restaurants, farm shops and cafes have always been important in attracting visitors. But who would have thought Fife is now home to a chilli farm, a distillery and brewery, a chocolate trail and award winning cheese-making?"
Doug Clements from Kingsbarns Distillery and David Austin from DeBrus Brewery in Dunfermline hosted a tasting session of their drinks during the evening while Christopher spoke about locally grown kale, potatoes and other produce.
The Fife Tourism Partnership is promoting Fife as a food destination to food and travel writers and bloggers to support the tourism sector and attract more visitors throughout the year.