Mon 16 Dec 13
A major marketing initiative to promote Fife as a tourist destination hits the airwaves on Saturday (9th November) with an hour long programme on Real Radio. The Ewen and Cat Guide to Scotland will focus on Fife and be broadcast 12 noon and 1pm.
Presenter Ewen Cameron and reporter Shiona McCallum spent the past weekend in Fife experiencing a wide range of activities from a Downton Abbey inspired morning playing hickory golf and viewing Hill of Tarvit to a culinary session at the Farmers Market in St Andrews and a sporty afternoon at Cluny Clays in Kirkcaldy. As Fife has been voted number one outdoor destination for seven years running by Scottish Natural Heritage, the radio presenters also found out about the many outdoor attractions, historic locations and natural landscapes Fife has to offer.
The programme on Fife will be supported by photographs and information on the Ewen and Cat Guide to Scotland area of the Real Radio website.
Ann Camus, Fife Tourism Partnership Manager, said, "Real Radio is the most listened to station across central Scotland so this is a great opportunity to attract new visitors during the autumn and winter seasons. As outdoor tourism becomes increasingly popular we anticipate day visitors and those staying longer will be looking for more and more active and outdoor opportunities. Tourism is a hugely important part of the Fife economy so we are keen to work in partnership with businesses to promote tourism throughout the year."
Cllr Lesley Laird, Fife Council's executive member for Business, Enterprise, Economy & Planning said, "I'm delighted to see that networks like the Fife Tourism Partnership are collaborating with businesses successfully to bring new ideas and new opportunities to Fife. Tourism here is worth over £300m per annum and supports around 12,500 jobs so attracting visitors all year round is crucial to our local economy and long-term success."
The radio initiative was arranged by Visit Scotland and the Fife Tourism Partnership to promote Outdoor Fife and Food from Fife as tourism themes which will attract visitors for day trips as well as longer stays.