Fife Tourism Strategy Reviewed to Ensure Continued Growth

Tue 11 Feb 14

With good news evident on the value of tourism to Fife – income up by £55m since 2008 – the Fife tourism strategy is under review to ensure continued growth.

Fife Council, in partnership with the Fife Tourism Partnership which engages with around 1000 businesses in the sector, is leading the strategy review process. It has identified winter tourism, social media capacity and business collaboration as three potential areas for further development.

The local strategy will be reviewed in light of the national tourism plans which aim to increase tourism in Scotland by £1bn by 2020. There are four key strategic tourism areas – nature, heritage and activities, destination towns and cities, events and festivals and business tourism.

John Parker, Fife Tourism Partnership Chairman, said, "Fife is home to all four of the national strategic areas with the coastal path, Dunfermline and St Andrews, golf, and business visitors from Edinburgh. It is predominantly an outdoor destination and has been voted number one outdoor destination for seven years in a row by Scottish Natural Heritage. We have made excellent headway with the launch of the Outdoor Fife but there is scope to address seasonality more. We have also seen an increase in training which makes for a better visitor experience."

Cllr Lesley Laird, Fife Council's executive member for Business, Enterprise, Economy & Planning, said," Tourism is a key part of our economy in Fife and we are committed to working with local, national and international businesses to broaden and develop effective new strategies that will continue to grow our tourism sector. The Council has a key part to play in helping facilitate and support the sector in a variety of ways and we are ambitious to build on our partnership working in order to see local businesses and the local economy continue to benefit."

All tourism businesses in Fife will have an opportunity to contribute to the new strategy in an online survey. Meetings with the six Local Tourist Associations, the Fife Council Tourism Strategy Group and the Fife Tourism Partnership Board took place this week (w/c 27th January) to gather views on how the current plans can develop.

To take the survey, click here

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