Forth Bridge Closure Provides Unexpected Benefits to Fife Business

Wed 27 Jan 16

Despite a damaging World Health Organisation announcement and Forth Road Bridge closure, Fife based family farmer and butcher Puddledub have revealed a growth in sales.

The award-winning artisan farmer and butcher received an unexpected jump in sales following the world health organization's announcement in October last year, that processed meats are cancer causing. They also saw an unprecedented 30% boost in sales year on year, in December during the Forth Road Bridge closure.

Tom Mitchell, founder at Puddledub said: "During the last quarter of 2015 we have seen an increase in sales, year on year, at our Fife based butchery concession and with farm shops and delicatessens across the Scotland. We've found customers are seeking short and trustworthy food chains and traceability in their meat purchases. We've been fortunate with our sales as this goes against industry figures indicating declining sales of 15% for bacon and sausages.

The firm is now looking to increase its online presence and home delivery service to take advantage of growing consumer demand for premium sources of meat.

"We are expanding our online product offering from not only our homegrown pork products, to now also offer grass fed beef, lamb, venison and free range poultry," states Tom. "We've investing heavily into our website as this is where we believe the future of meat sales will be. We hope our website will offer customers an opportunity to shop with confidence as they know what they are eating and where it has come from. With the advancement of low cost, reliable overnight chilled carrier services, there is now a huge marketplace at our fingertips."

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