Fri 16 Apr 21
On Tuesday 13 April over 350 tourism professionals tuned in to VisitScotland's latest 'Get Tourism Ready' webinar to hear about consumer insights, marketing Scotland and industry support as we draw closer to the date the tourism and hospitality sector begins to reopen (26 April).
Delegates heard from VisitScotland Senior Insight Manager, Chris Greenwood, who shared up-to-date insights on how COVID-19 is impacting tourism businesses, the events industry and what our consumers are looking for in a future holiday in Scotland. During his presentation, Chris shared insights from the consumer sentiment tracker, which tracks research into UK residents' holiday intentions throughout the COVID-19 pandemic.
VisitScotland Director of Marketing & Digital, Vicki Miller, updated on the marketing strategy and branding approach going forward, covering our domestic and international marketing plans.
In her presentation, Vicki talked about the approach behind our new responsible visitor managament campaign and film. Find out more about our campaign and see how you can help encourage safe and responsible tourism.
Riddell Graham, VisitScotland Director of Industry and Destination Development, discussed how they're supporting the industry and working with the Scottish Government on guidelines, advice and funding. He also discussed the role of STERG, and how VisitScotland are working to ensure that we're in the best position to help re-build Scottish tourism.
If you missed the webinar, or would like to re-watch, the recording is now available at https://youtu.be/mjTqokqp7QI.