Introduction to Chinese Market & Toolkit

Thu 10 May 18

Outbound travel from China has been growing quickly in the last few years and it has become the 5th largest market in the world in terms of spend on international travel. Much of this outbound travel goes to countries within Asia, but long-haul travel is increasing. Most leisure travel occurs in groups, under the Approved Destination Status (ADS) regulations, but independent travel (by those who are able) is becoming more common.

The UK was granted ADS by the Chinese National Tourism Authority (CNTA). This allows Chinese citizens to visit the UK as leisure group travellers via authorised tour operators in China and approved ADS land operators in the UK.  These operators usually also handle both business and leisure groups.  

The China toolkit from VisitScotland can be found at http://www.visitscotland.org/business_support/advice_materials/toolkits/china_toolkit.aspx 

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