Joint tourism opportunities welcomed by Edinburgh & Fife Councillors

Mon 16 Dec 13

Councillors from Edinburgh and Fife joined a number of Fife tourism businesses as they took to Edinburgh's Princes Street Gardens yesterday (Sunday 25th August) to promote Fife's outdoor attractions to international visitors and Edinburgh residents.

While Edinburgh is one of the world's busiest tourist attractions, Fife has been voted number one outdoor destination for six years running by Scottish Natural Heritage. Councillors believe that there is great synergy between the two areas and are keen to see businesses explore more joint opportunities.

At the launch of the Outdoor Fife initiative yesterday, Councillor Alex Rowley, Leader of Fife Council, said, "I'm very proud that Fife has so much to offer tourists and local visitors as tourism is a hugely important part of the Fife economy. We are keen to work in partnership with Edinburgh to promote our very complementary attractions and see tourism in both areas continue to grow. As outdoor tourism becomes increasingly popular we anticipate both leisure and the business tourism sectors will be looking for more and more active and outdoor opportunities. Fife and Edinburgh are exceptionally well placed to benefit significantly."

Cllr Andrew Burns, Leader of the City of Edinburgh Council, said: "We are lucky enough in Edinburgh to have the world's largest arts festival right on our doorstop, attracting millions of visitors from across the globe each year, but there is so much more to see, do and enjoy in this part of the country.

"We already have a good working relationship with Fife and our other council neighbours but we are always on the look out for new ways to cooperate further. I would encourage businesses to do likewise and take full advantage of this excellent new platform."

Many Fife destinations are well known but Outdoor Fife promotes a range of things to do that many people might not think of. Online www.outdoorfife.com answers perennial questions from "what can I do today?" and "where shall we take mother-in-law?" to "where can I fish?" and "where is the best place for bird watching?"

Tourism businesses in Fife can register on the Outdoor Fife website free of charge to reach a growing audience of visitors. The latest statistics indicate more than 7000 click throughs in July alone.

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