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Marketing on Tap

Tue 18 May 21

The Marketing Society Scotland launches new campaign to support the hospitality industry

The Marketing Society Scotland (MSS) and its members has launched a new ‘Marketing on Tap’ campaign to support the Scottish hospitality industry.

The new campaign has been initiated by the MSS to support pubs, bars and restaurants across Scotland through free marketing and promotion advice, training and downloadable toolkits spanning social media, PR, influencer engagement and digital marketing.

Timed to coincide with the latest lifting of restrictions, Marketing on Tap aims to equip small to medium sized hospitality businesses across Scotland as they finally reopen their doors and prepare to welcome more guests across the summer months.

In addition to practical guidance, MSS is also encouraging its members to deliver grassroots support and ‘make your work more social by heading down your local’. The intention is to drive increased custom at a local level through word-of-mouth promotion, social media support and even justifiably holding meetings over lunch or a pint.

Scotland has a vibrant marketing community, full of bright, creative minds and a collective vision to do good. It’s also a community that not only works closely with the hospitality sector but has also relied on it as the birthplace for great creative ideas, award wins, pitch celebrations and of course, commiserations, and we owe it a great debt.

Our Advisory Board felt strongly they had an opportunity to give back and add real value to the hospitality sector in a time of need, so have pooled resources to proactively create and launch Marketing on Tap to support businesses with free, trusted advice, real support, and a suite of tangible assets.

Graeme Atha, MSS Director

Hospitality venues in Scotland have been closed for the majority of the last year and prior to the pandemic, this was a buoyant industry, contributing £1.8 billion to Scotland’s economy and supporting over 83,000 jobs. It’s now an industry that needs support to recover and the Marketing Society Scotland has the will and the expertise to help make a difference to these businesses.

Marketing on Tap shows the power of action and the collective support across the Scottish marketing sector to share knowledge and expertise to support our hospitality industry and help get these businesses back on their feet.

Emma Pollock, Communications Manager with Diageo

What's involved?

Launching on 17 May, over a seven-week period Marketing on Tap will provide:

1) Practical, downloadable how to guides on topics such as:

  • Brand building
  • Digital presence
  • Social media management
  • Photography
  • PR / media releases
  • Influencer engagement

2) In-depth weekly online clinics (based on the above topics) and the opportunity to ask the marketing experts.

3) Online signposting to financial support and associated links.

Find out more information on Marketing on Tap.

The Marketing on Tap campaign has been devised by the Marketing Society Scotland, with help from Punk Creative, Stripe Communications, Diageo, Material, Artworkers Alliance, Robotical and The Borders Distillery.

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