New events app set to boost tourism in Fife

Tue 2 Apr 19

Free app will be available for locals and visitors

A new, free events app launched last week has been developed for Fife locals and visitors to showcase hundreds of exciting, upcoming events in the area.

The app’s advanced technology uses a geo-location function to detect the user’s location, generating a tailored list of events for that area. Users are able to browse through categories including music, theatre, arts, sport and culture to personalise their choices and find the most recent, up to date events to attend.

Users can leave up to five star reviews for events they’ve attended, with Fife businesses and event organisers able to upload unlimited free event listings.

The Fife Events app aligns with the popular Welcome to Fife website which showcases the best trails, outdoor experiences, visitor hotspots and hidden gems, among others, across the region. The app is expected to increase tourism to the region even further following a strong launch.

Fife’s tourism industry continues to buck the trend despite uncertain political and economic climates, attracting thosands of international, national and regional tourists each year most recently highlighted by an economic industry value increase to £588 million in 2018, supporting approximately 12,000 jobs.

Commenting on the launch of the Fife Events app Ann Camus, Tourism Manager at Fife Tourism Partnership said: “It is an incredibly exciting time for Fife’s tourism industry. The personalised element of the app will showcase the best of Fife for locals and visitors in every corner of the Kingdom, attracting even more new and returning visitors as a result.

“It not only benefits people attending the events, but also provides another platform for local businesses and event organisers to develop their businesses and grow their offering. 2019 has already been an exciting year for tourism in Fife, with plenty in the pipeline over the coming months.”

Councillor Ian Cameron added: “Digital platforms have really transformed visitor experiences, not just in Fife and across Scotland but in the UK and also more widely overseas.

“Technology and digital are fast-paced environments which brings significant opportunities to expand and grow tourism offerings, benefiting both the visitor and local economy. Its essential to remain agile, and embrace new technologies and I am confident the Fife Events app will be a huge success.”

The Fife Events app is available free to download through Apple Store and Google Play

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