New Report Shows Optimistic Future for Golf Tourism in Fife

Tue 17 May 16

• Golf businesses anticipate growth in turnover
• Tourism attractions part of the success of golf in Fife

The future looks positive for golf tourism in Fife, according to a new report. With the legacy of the Ryder Cup and a new international flight link from Finland and the Far East, 90% golf clubs and golf tourism businesses said they are optimistic about the next three years.

Stephen Owen, chair of the Fife Golf Partnership, welcomed the findings of the Scottish Golf Tourism Industry Barometer Survey for 2015.

He said:
"Golf tourism is a highly competitive market and Fife has to keep working to make our offer more attractive than other destinations. The launch of the route between Helsinki and Edinburgh is great news as it opens new market opportunities to attract Nordic visitors and makes the flight from the Far East considerably shorter than before."

Around 50% of all visitor spend in Fife comes from international guests. Across golf clubs and golf tourism businesses like hotels and B&Bs the survey indicated that the vast majority expect some increase in turnover growth ranging from up to 4% to as much as 25%.

However, the survey also revealed that while golf is very important in attracting visitors to Fife, it is not the only factor.

Alistair Bruce, chair of the Fife Tourism Partnership, said:

"The findings show that golf is a key part of Fife's tourism landscape, but visitors often view it as one part of the whole experience. A good choice of accommodation, places to visit, our natural heritage and historical buildings are also significant aspects of the package. I'm pleased to see that the survey highlights the benefits of collaboration so that all Fife's tourism assets are part of the golf tourism marketing mix."

The Fife Golf Partnership supports golf tourism by running promotions, social media, special golfing fixtures and business development events like the Helsinki Golf Show to promote Fife ahead of the new flight connection launching.

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