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Outdoors Scotland Tourism Strategy

Thu 28 Oct 21

Have your say on how outdoors tourism is developed

Book your free place today at an Outdoors Scotland Tourism Strategy Regional Workshop - come along, have your say and get involved in how outdoors tourism is developed in Scotland.

Wild Scotland and Sail Scotland are undertaking a tourism planning process that will result in an Outdoors Scotland Tourism Strategy for Scotland’s marine, adventure and wildlife industry sectors.

This is an exciting initiative that will give the marine, adventure and wildlife tourism industry a unique opportunity to consider emerging opportunities, and to discuss ways of addressing issues and concerns that together will generate a greater return from our visitors and build a stronger industry.

This is a critical time as we emerge from COVID-19, face new consumer trends and expectations, and adapt to a future net zero agenda. Now is the time to help shape the future of your sector.

Regional workshops

As part of this process, you are invited to participate in one of the upcoming workshops being held across Scotland. At the workshops find out about key findings to date and importantly, the results of the new UK consumer research by 56 Degree Insight carried out for the development of the new strategy.

The workshops will focus on questions such as:

  • What differentiates Scotland and gives us a competitive advantage as a marine, adventure and wildlife tourism destination?
  • What factors might be hindering the sustainable growth of outdoors tourism in Scotland?
  • How do we build on our advantages and strengthen the return on our key markets?
  • What does success in outdoors tourism look like?

BTS is working with Wild Scotland and Sail Scotland on the planning process and will facilitate these workshops. Businesses are invited to participate in a workshop at a convenient time and location to discuss their aspirations and thoughts for outdoors tourism in Scotland and to assist in identifying the most appropriate steps that should be taken in the next five to eight years.  

These workshops are the initial phase of consultation and the organisations look forward to working with you in the ongoing process of developing the strategy.

The workshops are being held across Scotland, and are listed for you to register your place. 


Further information

The workshops are open to any business, community group, local authority with an interest in marine, adventure or wildlife tourism.

To find out more visit the project web site – Outdoors Scotland Tourism Strategy.

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