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Scottish Government Protection Levels Campaign

Mon 4 Jan 21

The Scottish Government has released a new campaign, The COVID-19 Protection Levels Campaign, to communicate the new restrictions as mainland Scotland was placed under level four restrictions from Boxing Day (26 December). These new restrictions were announced on Saturday 19 December by First Minister, Nicola Sturgeon.

The new campaign outlines what the transition into level four restrictions mean for mainland Scotland. Those in Shetland, Orkney and the Western Isles were placed under level three restrictions from 26 December.

The Protection Levels campaign will run on TV, video on demand, radio, digital, pay per click (PPC) and out of home advertising. This campaign introduces the new tag line, “Stay home. Stop the spread. Save lives.”

Take a look at the new campaign film and share on your social channels with #WeAreScotland.


Scottish Government has created the Protection Levels Stakeholder Toolkit which contains shareable digital assets and the new level four posters. View the full toolkit and download the assets to share across your channels using #WeAreScotland. 

For the latest government guidance on COVID-19 protection levels visit the Scottish Government website, which also has a summary table outlining all protection levels for Scotland. Stay up to date with the latest guidance and follow the advice for your area.


Scottish Government Protection Levels Poster - 23 December


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