Fri 15 Oct 21
VisitScotland are delighted to share their exciting new collaboration with UNESCO which officially launches across our digital and social media platforms today (Friday 15 October).
Scotland’s UNESCO Trail is the first national UNESCO Trail anywhere in the world that brings together our country’s full range of UNESCO place-based designations (World Heritage, Global Geoparks, Biospheres and Creative Cities) whilst promoting responsible tourism.
The trail has been created through a unique and global-first partnership between the Scottish Government, UK National Commission for UNESCO, representatives of Scotland’s 13 designation sites, VisitScotland, Historic Environment Scotland, NatureScot and the National Trust for Scotland.
A range of fantastic assets have been created for the trail including a dedicated microsite, videos, industry toolkit and image collection on our Digital Media Library.
Scotland’s UNESCO Trail microsite
https://www.visitscotland.com/see-do/unesco-trail/ packed full of information about each designation, suggested itineraries, journey planners, interactive map and inspirational content
UNESCO in Scotland: Explained
Scotland’s UNESCO Trail hero video
Digital Media Library
https://assets.visitscotland.com/assets?tags=UNESCO%20Trail - register for free and search ‘UNESCO’ for access to a collection of images
Tourism Industry Toolkit
https://www.visitscotland.org/supporting-your-business/marketing/toolkits/unesco-trail - includes details of how businesses can get involved in the trail, case studies and UNESCO’s role in responsible tourism