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Scottish Golf and VisitScotland team up to promote digital access

Fri 4 Jun 21

Domestic golf tourism could get a boost in Scotland through an app designed to increase participation and make the game more inclusive.

Golfers can now book tee times online and get an Open Playhandicap by downloading the Scottish Golf app and registering for an account.

We and Scottish Golf believe providing a digital pay as you go option for having a handicap can appeal to groups of people interested in golf, but not actively engaged with regular participation currently.

Making it easier to arrange a game can improve access to golf for those who split their leisure time around work, family time or competing interests.

Players will be able to check their progress through having a handicap, without the requirement to enter competitions and be able to test their ability over different courses to suit their budget.

Increasing online bookings at courses across the country can bring additional visitor revenue to golf venues as well as nearby accommodation and hospitality through the visitor economy, as well as providing a gateway for the next generation of people accessing the game.

Through June a social media and native advertising campaign targeted at golfers who live in Scotland will promote the app across Facebook, Instagram and Teads’ publishers such as Reuters & Sports Illustrated.

A recent report published by The R&A found that golf participation has increased by 2.3 million adults in Great Britain and Ireland in 2020, outlining the increased potential for golf tourism, which already contributes £286 million annually to the Scottish economy.

For more information, visit Scottish Golf.

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