Scottish Tourism Emergency Response Group (STERG) Report Card

The STERG has published its report card detailing the key activity and outputs of the group since its inception.

At a glance...

• A single coordinated approach to support and provide advice to the tourism and hospitality industry
• Funding to support business survival
• Funding and support to get people back into work and gain the skills to retrain or access apprenticeships
• Significant programme of communication to ensure awareness of help and changing guidelines
• One-to-one business support and advice
• Marketing activity to ensure potential visitors still have Scotland front of mind – with a “dream now, travel later” message
• Conducting research to ensure that we were aware of the ongoing situation for the Scottish tourism industry, the sentiment of our consumers and looking at the future environment
• Development of Strategic plan and input to the Scottish Tourism Recovery Taskforce
• Delivery of funding streams to support businesses across Scotland
• Direct industry representation with Scottish Government officials, Ministers and the Cabinet Secretary

You can download the full report here.

Last week's STERG meeting was centred around the business support funds and other COVID-19 issues which are impacting industry and tourism recovery planning.  The note from that meeting will be available over the coming days here.