St Andrews prepares for new season of cruise ship and bus visitors

Fri 8 Feb 19

2019 season of bus visitors offers St Andrews businesses great opportunities

Tourism St Andrews (the Local Tourism Association) was at the forefront of assisting thehigh volume of cruise ship passengers to St Andrews during the 2018 cruise season.Whilst docked in the East of Scotland ports of Rosyth, Leith, Queensferry and Dundee many buses of cruise passengers arrived daily into St Andrews in 2018. It is expected that at least 130 ships will dock in these ports in the Summer of 2019.

In conjunction with regular visiting bus tours, the cruise ship tourists have helped contribute an increase in tourism revenue to the local Fife economy and helped maintain St Andrews’ position as a leading visitors’ destination of choice

Last year, the volunteer tourism association team produced a “Cruise2StAndrews” colour brochure which was provided to cruise passengers by operators and travel groups on passengers disembarking from the ships for their day tours, and which afforded St Andrews businesses and attractions a prominent promotional opportunity.

The Cruise2StAndrews brand was further promoted by an extensive social media campaign which promoted the businesses that chose to be included in the brochure and communicated the cruise ship arrivals in order that businesses were “cruise ship ready” on a weekly basis. The group also recruited volunteer Ask Andrew Ambassadors to “Meet and Greet” the visitors to ensure a warm welcome.

The 2019 Cruise2 brochure is currently at early design stage and the Tourism St Andrews team have organised a ‘Cruise 2 St Andrews – The Business Opportunity’ meeting on Tuesday 19th February at the Hotel du Vin. At this meeting individuals can learn more from the tourism association and the businesses involved in this growing sector, network with other businesses and discuss ideas to collaborate and enhance the tourism offering.   Book your place on Eventbrite

Debbie MacCallum (Chair of Tourism St Andrews) said: “The cruise ship visitors are an extremely exciting opportunity to be involved with and one that we should focus attention on. This year there will be approximately 1,000,000 passengers arriving on the ships and this, in combination with the regular seasonal bus tours visiting the town, offers regular footfall for retail, hospitality and tourism sectors. We have an abundance of things to do and see throughout the week in St Andrews and are keen to see St Andrews benefitting economically from these visitors whilst ensuring our visitors enjoy their visit. The 19th February meeting has been organised to provide an insight into where opportunities lie, what the plans are within this growing market over the season and stimulate ideas for business growth”.

The team are actively looking for businesses that wish to be featured in the 2019 Cruise2StAndrews campaign. Further information contact Debbie MacCallum on 07977190710 or [email protected]

The meeting commences at 09:30 on 19th February and lasts until 12:00 at the Hotel du Vin, 40 The Scores, St Andrews and costs £10 including refreshments.



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