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STERG COVID-19 full industry survey - November 2020 | Results overview

Fri 18 Dec 20

In October 2020, STERG requested that a full industry survey be undertaken to ascertain the following:

  • To establish the effect of the past seven months on businesses within the Scottish Tourism Industry;
  • To discover what has worked well and what could have been better in terms of support offered;
  • To understand what the current issues are and what further support is needed over the next six months;
  • To establish what sectors / parts of the country may have performed better than others since re-opening after lockdown;
  • To discover what future plans individual businesses have for the next six months.

Progressive, an independent research agency, were appointed to undertake the survey on behalf of STERG. 2,974 responses were received to the survey which ran from 19 November to 6 December 2020. 

Full analysis of the results is currently underway but a top line overview from all respondents is given at https://www.visitscotland.org/research-insights/coronavirus-insights/industry-impact Sub-analysis by sector and region will be undertaken as part of the full analysis which is due in January 2021. 

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