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The Role of the Collaborative Economy in Scottish Tourism - your views are important

Wed 20 Sep 17

There is a new survey on the role of the collaborative economy in Scottish tourism that is being carried out by Scottish Enterprise, Scotland’s main economic development agency, and partners (The Scottish Tourism Alliance & The Scottish Government).

The collaborative economy, sometimes known as the ‘sharing economy’ connects individuals or communities via online platforms, enabling the sharing or provision of goods and services. In recent years, platforms that offer such connections for renting accommodation or arranging meals, tours and other tourism activities have become a popular way for people to plan their travel.  

We are keen to understand the role that the collaborative economy plays in Scotland’s tourism sector today, and how this could be strengthened for the benefit of Scotland as a tourism destination. This study will also contribute to the evidence base for the Scottish Expert Advisory Panel on the Collaborative Economy, set up by the Scottish Government earlier this year. You have been identified as one of the stakeholders (or the key point of contact for an industry group or destination organisation) who could bring useful insights to this research. As well as completing the survey yourself, we would appreciate it if you were able to share and promote it with your group members and colleagues and encourage their participation.  We would sincerely appreciate if you could take 15 minutes to give your views on this subject.

Complete the survey:

This survey will be available online until 12:00 BST on Friday 29th September 2017. The results of this survey will be compiled in a report, which will be made publicly available from late November 2017. All responses given will be confidential and used only for the purposes of this research.

If you would like to receive a copy of the report, please contact 

Thank you in advance for your contribution to this project. 

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