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UNESCO NATIONAL TRAIL OF SCOTLAND | TOURISM INDUSTRY TOOLKIT

Wed 21 Jul 21

From awe-inspiring volcanic landscapes to stunning city architecture, Scotland is home to several UNESCO designations, recognised for their internationally significant cultural or natural heritage value.

The UNESCO National Trail of Scotland, due to launch in November 2021, is the first national UNESCO trail anywhere in the world that brings together our country’s full range of UNESCO place-based designations (World Heritage, Global Geoparks, Biospheres and Creative Cities) whilst promoting responsible tourism.

In this digital toolkit you will find information about:

What is the UNESCO National Trail of Scotland?

The UNESCO National Trail of Scotland is a new digital trail connecting 13 place-based UNESCO designations across Scotland.  

The trail has been created through a unique and global-first partnership between the Scottish Government, UK National Commission for UNESCO, designation representatives of the 13 UNESCO Sites, VisitScotland, Historic Environment Scotland, NatureScot and the National Trust for Scotland. 

The newly created digital assets will include dedicated web pages hosted on VisitScotland.com, new itineraries, and videos. 

Scotland is the first nation in the world to create a UNESCO trail. This will bring together the full range of UNESCO place-based designation categories (World Heritage, Global Geoparks, Biospheres and Creative Cities) whilst promoting responsible tourism.  

Discover the full toolkit at https://www.visitscotland.org/supporting-your-business/marketing-toolkits/unesco-trail

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