Mon 3 Aug 20
Scotland is working its way through the route map to welcome visitors once again. And visitors are keen to know that businesses are safe and ready to welcome them. In order to provide them with this reassurance there are three things we recommend you update on your web listing via your Extranet:
After you have completed the national self-certification scheme We’re Good to Go, tick the new box provided to confirm this to visitors. Get the instructions for letting visitors know you're good to go
Update your description to provide COVID specific information and highlight what COVID-safe measures you’ve put in place and what else is open nearby. Get the instructions for letting visitors know what to expect.
When your business reopens, tick the ‘We are open” box so that we can promote you, and visitors will know they can book with you. Get the instructions for letting businesses know you're open.
Read on to see how to do this...
VisitScotland.com has seen a rapid uplift in site visitors throughout July*, with search traffic +72%, referrals passed onto accommodation web booking engines increasing by 187% to over 20,000, and a further 215,000 referrals to businesses own websites via their web listings. It's more important than ever to ensure your web listings are up to date to convert this visitor interest.
* Date range 1 - 27 July, compared to 4 - 30 June (previous period)
Changes to your VisitScotland.com web listing are simple to action and need to be made direct on your Extranet. Anything you amend in your Extranet updates overnight, and so you will see them on your web listing the next day. If you’ve forgotten your password you can reset this yourself. If you have any issues with this, please email [email protected].
Once you’ve completed the national self-certification scheme, We’re Good to Go, tick the new box to let visitors know. This will provide confidence that you’ve taken all the necessary steps to deliver a safe stay.
Visitors will be able to filter on our website to find businesses identified as We’re Good to Go, so be sure to take this action.
Once you’ve completed the national self-certification scheme, We’re Good to Go, tick the new box to let visitors know. This will provide confidence that you’ve taken all the necessary steps to deliver a safe stay. Visitors will be able to filter on our website to find businesses identified as We’re Good to Go, so be sure to take this action.
Update your description with changes to your facilities and services, which visitors may want to be reassured of before they visit.
Once you are physically open for visitors, it’s time to let them know. This will allow visitors to be able to filter on our website to identify those businesses which are definitely open.
You can also add further, day-specific, opening information in the “Openings” section of your Extranet. Click on the three dots to the right of your 2020 opening information or use the ‘Actions’ box to add opening details.
It’s important that, in addition to the opening information on your VisitScotland.com web listing, you update all key sources of information on your business - for example, update your google knowledge panel and of course your own website and social media channels.
Additional COVID-19 Response facilities, including the Eat Out to Help Out scheme, have also been added to your Extranet. Please select those applicable to your business and they will appear on your web listing overnight.
Visitors want to know more before they go. Here’s what we think you should add to your description to give them the information they need before they visit.
We have a top tips for your VisitScotland web listing document and our guide to updating your Extranet is here. Should you have any additional queries, we’re here to help. Please get in touch by emailing [email protected], Monday – Friday 9am – 5pm.