Wed 22 Apr 20
Our Themed Years team have been busy finding ways that the Year of Coasts and Waters 2020 (YCW2020) can still be celebrated from home. While our visitors can’t visit in person or experience our nature or water adventure experiences first-hand, we can continue to inspire them in many different ways.
This year’s all about celebrating the very best of Scotland’s Coasts and Waters – from our natural environment and wildlife, history and cultural heritage, to activities and adventure, and food and drink. Whilst we’re all staying at home, our beautiful waters, rivers and seas continue to flow and can still inspire creativity, wellness and virtual exploration.
So, how can you make the most of the year and showcase your own business during this tough time? We have put together examples of businesses that are continuing to inspire from home and making the most of technology available.
Just because we’re staying at home doesn’t mean we can’t enjoy the new sights and sounds of spring, thanks to plenty of web cameras across the country showcasing our nature and wildlife.
Here’s a round-up of live-streams available across Scotland which are great to showcase on your social media platforms to share with past and future visitors:
In September 2019 we launched our first podcast, 100,000 Welcomes, which features Scotland’s unique stories and people. Hosted by Neil Robertson from Travels with a Kilt, episode themes include Adventure and Wellness, and Nature, Scenery and Landscape. Podcast highlights include wild swimming in Loch Morlich, whisky tasting at Glasgow’s Clydeside Distillery and a conversation on the rejuvenation of Scottish seafood with fishmonger Stuart Wilson.
Share on your social channels and invite your future visitors to delve deeper into Scotland and its diverse regions.
Keep an eye on the hashtag #YCW2020 to see what other businesses are sharing online. By using the hashtag across your social channels, you can help make your content easily accessible and searchable.
Stay up to date with the latest news at our dedicated pages for themed years.
We have also published our guide for sharing content during the Covid-19 outbreak, it’s important to continue to engage with your customers, ensuring that you’re sensitive to how they’re feeling in this time of crisis.
To learn more about making the most of your social media channels, there’s a wide variety of free content available on the Digital Tourism Scotland website. Take a look at the advice that’s available, such as 6 DIY tips for your business’ social media.