Fri 18 Dec 20
In partnership with Digital Boost and Business Gateway, VisitScotland is offering a series of webinars aimed at supporting the Scottish tourism industry, providing support and advice during the COVID-19 pandemic.
With topics including digital fundamentals, analytics for beginners, marketing tactics into 2021 and essential search engine optimisation, this series of webinars, part of the industry recovery support, are designed to help guide businesses and assist them in a successful start to the season.
Running from January 2021 through to May 2021, tourism businesses are invited to find out more and register to join these FREE online events to help and support your business.
Running a tourism business in Scotland? Assessing your current business model and adapting to the new normal will be key for a successful 2021. In this webinar you will hear from VisitScotland on how you can adapt to meet the challenges ahead and get insight into how to prepare for recovery.
Join VisitScotland on this tourism specific webinar where you will learn to assess your current products and marketing activity in order to ensure your profile is just right for the Scottish and domestic market in 2021.
Tourism businesses – digital essentials for 2021
This webinar will look at the what you need to get right in your digital activity in 2021 to ensure you convert browsers into visitors.
This webinar will cover:
1. VisitScotland insights about pre-booking online visitor journeys and how they can help your business
2. Getting your business visible online with the right content, at the right time, on the right platform.
3. Assess the quality of your online presence and know if you reach your intended audience.
4. Learn how to create and use your database, social platforms, and manage your online reputation.
5. Become confident knowing that you are making the most of your digital marketing.
These are the first three webinars as part of a series of nine valuable sessions to help and support tourism businesses navigate the challenges of COVID-19.