Tue 23 Feb 21
COVID-19 has had a devastating impact on Scottish tourism and with restrictions still in place, there is still uncertainty on what the coming season will look like. The vaccine roll-out continues at pace and must give us hope that a return to business is starting to be within reach.
VisitScotland continue in their commitment to supporting businesses across the country as they prepare to welcome back visitors as soon as it is safe to do so. Right now, many of their staff are redeployed in working to deliver much-needed funding for the industry.
VisitScotland recognise the impact COVID -19 restrictions have already had on businesses, as well as the challenges involved in preparing for restart and recovery. For the 2021 Quality Assurance (QA) Scheme year, VisitScotland will therefore continue our support by waiving the QA fees for all Scheme members.
Following on from waiving of fees in 2020, this marks a significant financial commitment for VisitScotland, but they hope it is one that will be of some tangible help to their QA Scheme members. We’ll also continue to develop and deliver a range of support measures for them over the coming months.
Increasingly important to potential visitors and guests at this time is the need to feel secure in their choice of accommodation and tourism experience, and VisitScotland are confident that QA Scheme membership will be of greater importance than ever in providing visitors with that reassurance.
Having the QA logo will signal to visitors that a business is committed to delivering a quality experience and a safe, clean and welcoming environment.
In this moment for change VisitScotland are working hard on further developing the QA Scheme to ensure that it continues to adapt and evolve to deliver the very best experience for businesses who are part of it, and for visitors.
This is a challenging period for the industry but together we can work to rebuild a thriving and robust industry.
In waiving the QA fees for a second year, VisitScotland have decided to amend and extend the period to which these relate. The QA Scheme year will now align with the financial year, running from April 2021 – March 2022.
VisitScotland are confident that by being part of QA, a business continues to reassure visitors that they are committed to and invested in offering a safe, high quality visitor experience – so important at a time where visitors begin again to make travel plans for this year and beyond.
For continuity those within QA will see their star award remain unchanged for the time being, until VisitScotland can reconfirm it in person when they next do a QA visit to the business.
VisitScotland have a list of QA members who are currently marketing as 'Awaiting Grading' and they'll prioritise a live visit to these businesses once they're able to get back on the road.
While the regular live visit programme will not proceed this year, the QA team will continue to provide advice and guidance to businesses online and over the phone during this time.
Whether an existing member or a business keen to join and make use of our support programme, they’ll be available to advise on how to prepare and how to deliver the desired quality of experience for your target visitor.
If you would like to speak to someone about your QA award, joining as a new member, or regarding the QA grading scheme in general; please do get in touch by emailing [email protected] and VisitScotland will do their best to contact you directly with more information.