Thu 28 Apr 16
Click here to view this month's VisitScotland regional update.
As the days get longer and the summer season swings into action, we were delighted to welcome hundreds of international and UK buyers to Scotland's biggest travel trade show – VisitScotland expo.
I met with a number of businesses during the two days, many of whom had secured valuable business leads as a result of exhibiting. VisitScotland expo offers a huge opportunity to sell our country to the world, with more than £24 million worth of business estimated to have been conducted at last year's event. As always, dozens of familiarisation trips took place in partnership with tourism businesses across Scotland allowing buyers to experience the true Spirit of Scotland. Read more in this month's eUpdate.
Whether it be welcoming international visitors or welcoming the world's media, we have tools available to help you reach your target markets. Take a look at our business support section.
Malcolm Roughead, OBE,
Chief Executive, VisitScotland