VisitScotland Regional eUpdate - May

Thu 26 May 16

The latest eUpdate can be found here. Fife can be accessed by clicking on the appropriate region on the right hand side. 

"The latest International Passenger Survey (IPS) has shown our highest combined visitor spend since 2005, indicating interest in the country continues to fuel increased economic growth and jobs for Scotland. A 5% increase in overall tourism expenditure in 2015, including a 14% jump in domestic spend, is a stunning success for Scottish tourism.

Despite a slight dip in international visitors in 2015 our spend figures remain strong and Scottish tourism continues to create jobs and sustain communities in every corner of Scotland – putting it at the heart of the Scottish economy.

As a nation we are more connected than ever before through transport and digital channels – giving us a louder voice within key markets and it is vitally important that we leverage the reputation we have on the global stage to bring new events, new airlines and new visitors.

The launch of our first ever global campaign earlier this year – the Spirit of Scotland – showcases this, and all of our country's personality, places and people to the world, inviting more audiences than ever before to sample it for themselves. We want to hear your views on this new direction in a short questionnaire – take part.

Enjoy this month's eUpdate.
Kind regards,
Malcolm Roughead, OBE,
Chief Executive, VisitScotland"

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