Wed 6 Apr 16
Click here for the Fife eUpdate.
The spotlight was on tourism during Scottish Tourism Week from 11 – 18 March, with thousands of businesses taking part across the country. Collaboration and a focus on growth priorities both came out clearly during the week.
Collaboration within the industry is key to success, and we look forward to continuing to work with you to further enhance the visitor experience and create an attractive, innovative and inspirational destination for visitors.
The week culminated with the Scottish Thistle Awards national final, where we celebrated excellence across our industry. Congratulations to all of those recognised – those nominated and the winners.
I hope you all enjoyed a busy Easter weekend and are welcoming many visitors into your establishments. Looking forward, April will see us welcome thousands during expo 2016, giving us an ideal opportunity to fuel the imagination of our overseas tour operators with inspiration on how they can package Scotland for their customers. We will also be inspiring and raising awareness of Scotland among our key leisure traveller segments during Scotland Week.
Enjoy this month's eUpdate.
Malcolm Roughead, OBE,
Chief Executive, VisitScotland