VisitScotland eUpdate - November 2013

Mon 25 Nov 13

In 2014 we will see a year of brilliant moments when Scotland welcomes the world. The 20th November was the official launch of our new Brilliant Moments TV advertising campaign, aimed at highlighting the importance of real people across Scotland in welcoming visitors during 2014. With a combination of celebrities - Chris Hoy, Nicola Benedetti and Paul McGinley - alongside local ambassadors from throughout Scotland saying a line from a specially penned poem, the advert will be broadcast from November and throughout next year.

Alongside the TV campaign, VisitScotland will run an extensive marketing activity, all with the Brilliant Moment’s theme. Read more in this month’s eUpdate. With 2014 only a few weeks away the stage is set to showcase Scotland to a global audience starting with our Hogmanay celebrations across the country. We have a once in a lifetime opportunity to ensure that Scottish tourism is centre stage so let us all play our individual and collective parts and maximise the opportunity not just for 2014 but for 2015 and beyond. Enjoy this month’s eUpdate.

Kind regards Malcolm Roughead

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