Why is sustainable tourism important?

Tue 6 Aug 19

Tourism has a unique dependency on quality environments, cultural distinctiveness, social interaction, security and wellbeing. We believe that the success of Scotland’s tourism industry rests on protecting and enhancing the Scottish environment, society and culture, which are vital to the brand, the tourism industry and sustaining Scotland’s economic growth

A sustainable approach to tourism growth is the only way to ensure long-term success of tourism in Scotland.

Visitors benefit from a sustainable approach to tourism through better links with local communities, a high-quality tourism experience and a natural and built environment that is cared for.

Becoming more sustainable can give businesses a competitive edge by generating greater community support for tourism, achieving cost savings and creating new marketing opportunities.

Find out more about sustainable tourism at https://www.visitscotland.org/supporting-your-business/quality-customer-experience/sustainable-tourism

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