Fife Tourism Partnership
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Fife Tourism Partnership

Raising the profile of tourism in Fife and increasing the economic benefits the sector brings to the area
FIND OUT MORE ABOUT US

Fife Tourism Partnership

Raising the profile of tourism in Fife and increasing the economic benefits the sector brings to the area
FIND OUT MORE ABOUT US

Fife Tourism Partnership

Raising the profile of tourism in Fife and increasing the economic benefits the sector brings to the area
FIND OUT MORE ABOUT US

Fife Tourism Partnership

Raising the profile of tourism in Fife and increasing the economic benefits the sector brings to the area
FIND OUT MORE ABOUT US

Fife Tourism Partnership

Raising the profile of tourism in Fife and increasing the economic benefits the sector brings to the area
FIND OUT MORE ABOUT US

Fife Tourism Partnership

Raising the profile of tourism in Fife and increasing the economic benefits the sector brings to the area
FIND OUT MORE ABOUT US
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Welcome to Fife

Welcome to Fife Tourism Partnership

We work with the tourism industry in Fife to facilitate cooperation and coordination to increase the number of visitors and delivery of quality visitor experiences. Joining us enables you to benefit from a wide knowledge base, learn from each other in practical ways, make connections with other local businesses and participate in collaborative, promotional and training activities.

Introduction to our strategy

The Fife Tourism and Events Strategy 2019-2029 has been developed by the Fife Tourism Partnership in collaboration with Fife Council with detailed input from tourism businesses in Fife. The strategy sets out an ambitious, yet realistic challenge for the Fife tourism sector to achieve even stronger economic and employment growth while developing our thriving tourism industry.

Increasing the value of tourism from £565m to £836m

Working hard to maintain and grow visitor income to support the sector. Building on strong business collaboration around key themes to develop and attract new markets. Competing with other nearby destinations to mitigate the impact of seasonality.

1 million page views on WelcometoFife.com

Pressing ahead with digital connectivity, booking systems, social media, apps and communications. Promoting digital advocacy amongst all levels of the tourism industry. Adopting digital practices for visitor information and heritage interpretation

Increase the value of events in Fife from £18m to £20m

Encouraging and promoting vibrant events to tackle seasonality, providing an international stage for Fife and attracting thousands of visitors. Showing Fife as a destination that can host large-scale and high-profile events. Building a thriving and sustainable events sector

Increase the number of Fulltime Equivalent jobs from 11,500 to 13,000 

Overcoming challenges to promote tourism as a positive and rewarding career choice. Demonstrating that leadership within a destination from its business community is paramount to the on-going success of a destination. Providing opportunities to develop leadership skills within the sector.

Read the Strategy
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Discover your
Local Tourism Association

Fife is categorised into six local tourism associations, click on each area to find out more about their projects, meetings and information for joining your local group.

More about Local Tourism AssocIATIONS
Fife Local Tourism Assoc Area Map
Dunfermline & West Fife Local Tourism Association
The Dunfermline and West Fife Local Tourism Association consists of hospitality, leisure and tourism businesses within Dunfermline and West Fife, from Kincardine to Dalgety Bay, Limekilns to Saline all tourism businesses welcome.
More Information
Heartlands of Fife Local Tourism Association
The Heartlands of Fife Local Tourism Association consists of hospitality, leisure and tourism businesses within the Heartlands of Fife, Aberdour, Burntisland, Kinghorn, Kirkcaldy, Glenrothes, Cowdenbeath, Dysart, East Wemyss, Markinch, Leslie, Kelty, Lochgelly, and Cardenden.
More Information
Levenmouth Local Tourism Association
The Levenmouth Local Tourism Association consists of hospitality, leisure and tourism businesses within the Levenmouth, West Wemyss, Methil, Kennoway and Windygates, Lundin Links, Leven, Buckhaven, Lower Largo, and Upper Largo.
More Information
North Fife Local Tourism Association
Cupar and North Fife Local Tourism Association consists of hospitality, leisure and tourism businesses within Cupar and North Fife, Ceres, Auchtermuchty, Falkland, Freuchie, Cupar, Colessie, Kilmany, Ladybank, Newburgh, Lindores, TayPort, Newport-on-Tay, and Wormit.
More Information
St. Andrews Local Tourism Association
The St Andrews Local Tourism Association consists of hospitality, leisure and tourism businesses within St Andrews.
More Information
East Neuk Local Tourism Association
The East Neuk Local Tourism Association consists of hospitality, leisure and tourism businesses within the East Neuk of Fife, Elie and Earlsferry, Colinsburgh, St Monans, Pittenweem, Anstruther and Cellardyke, Kilrenny, Crail and Kingsbarns.
More Information
EVENTS

World Host Training - St Andrews - FULLY BOOKED

Event Type
29 September 2022
The Fife Tourism Partnership and Fife College are working together to offer World Host Training […]
See All Events
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Fife Tourism Statistics

7%
of people working in Fife companies are employed in tourism related businesses
8.5%
of Fife's businesses are in tourism related enterprises
4 million
visitor days and nights were spent in Fife in 2021
A total of £278M
was generated within the local economy through visitor and tourism business expenditure
3.8 nights
average visitor staying time. Spending a total of £85m on local accommodation
57%
Hotel room occupancy in 2021 11% higher than the Scottish average
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