The Fife Tourism Partnership was set up in 2010 after consultation with the tourism sector in Fife. Its Executive Board consists of representatives from the public (3) and private sectors (10), along with the Chair of the Local Tourist Associations collaborative group, VisitScotland, Fife Chamber of Commerce and the Federation of Small businesses.

The Fife Tourism Partnership is responsible for:

  • Setting the tourism priorities for Fife
  • Overseeing the delivery, monitoring and evaluation of the business-led 2014-2024 Fife Tourism Strategy
  • Engaging  and lobbying on behalf of the tourism sector in Fife within the national tourism context
  • Driving the tourist economy through developing a quality product in Fife
  • Supporting the Local Tourist Associations to help them develop new products that can be taken to market through Welcome to Fife initiatives or through VisitScotland
  • Encouraging people working in the industry to develop their skills and to promote tourism as a positive career choice


The Fife Tourism Partnership Board is underpinned by six Local Tourist Associations whose role is to collaborate with businesses in their area to deliver and develop local tourism products including on arrival information and content for the promotion through WelcometoFife (Consumer facing) initiatives in order to grow Fife’s market share and tourism value.

In terms of customer service, we work with VisitScotland to carryout visitor satisfaction surveys every two years and encourage businesses to undertake their own customer feedback system. (We also work with training providers to help them with this). 

For any Fife Tourism Partnership Executive Board queires, please contct


Latest News

  • Bags of Help Centenary Grants

    Mon 18 Mar 19

    Bags of Help Centenary Grants | Greenspace Scotland To mark their 100th year, Tesco have...

    Read More
  • College Event Discusses Benefits of Staycations

    Mon 18 Mar 19

    'Staycations – Should I stay or should I go?’ event takes place at the St Brycedale...

    Read More
  • Join Visit East Neuk

    Wed 13 Mar 19

    Are you a tourism business located in the East Neuk of Fife? Why not join Visit East Neuk...

    Read More
  • ‘Wakeboard’ in your ancestor’s footsteps

    Wed 13 Mar 19

    US millennials are being urged to ‘wakeboard’ in the footsteps of their ancestors in...

    Read More
  • A Feast of Fife at Major Hospitality Event

    Tue 12 Mar 19

    Six businesses from across Fife will represent the region at one of the country’s...

    Read More

    Wed 6 Mar 19

    On Wednesday 6th March, Tour Ambassador, Olympian, Commonwealth Games, World and...

    Read More
  • Land ahoy! Elie’s Ship Inn to launch The Ship’s Cabin

    Tue 5 Mar 19

    Fife’s award-winning pub and restaurant, The Ship Inn at Elie sets sail this spring...

    Read More
  • Design, food and adventure tourism awaits | let's #GrowTaygether

    Tue 5 Mar 19

    The countdown is on, with two weeks today until our first ever Tay Cities Regional...

    Read More

Latest Events

    There are no forthcoming events.
  • Tay Cities Regional Tourism Conference

    Tue 19 Mar 19 to Tue 19 Mar 19


    Read More
  • Micro Brewery and Distillery Workshop

    Wed 20 Mar 19 to Wed 20 Mar 19

    Learn about your environmental obligations as a micro brewer or distiller and how...

    Read More
  • Cupar & North Fife Local Tourism Association

    Thu 21 Mar 19 to Thu 21 Mar 19

    We have an exciting event coming up. The Cupar & North Fife LTA is holding a...

    Read More
  • Tourism St Andrews Meeting

    Tue 26 Mar 19 to Tue 26 Mar 19

    The next Tourism St Andrews meeting takes place on 26th March 2019. Thank you to the Old...

    Read More

Twitter Feed

  • .@MCrothall of @St_alliance talks about the challenges, concerns to address and overcome #STM2019 #GrowTaygether……
  • “A better city to live makes a better city to visit” Anna Day, @UrbanForesight #STM2019 #GrowTaygether
  • Now it’s #Fife’s own @tayportdistill 💕 Such an inspiring story #Never25 #EauDeVie #STM2019 #GrowTaygether