The world is getting smaller, with instant access to information, the latest destinations and best deals, you really need to keep on top of all social media opportunities.
Our facebook page is always changing with new images and customers comments facebook.com/fifetourism and for consumers look at the loveFife facebook page facebook.com/welcometoFife. For golf, it's facebook.com/visitfifegolf
The benefits of using social media in a business environment:
1. Increased Exposure
Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social media allows you to extend well beyond the immediate geographic area and you can truly "go global". Social media is therefore a very convenient and also cost-efficient way for augmenting brand visibility. But social media allows any business or organisation the benefit of increased exposure - whether a global, national or local name.
2. Insight About Your Customers
This is one of the biggest advantages of using social media. It provides limitless opportunities for you to interact with current and potential customers. You have the ability to engage customers in real-time conversations about your vision, products, events, and services and most people on social media are more than willing to talk to you.
3. Reduced Marketing Expenses
Overall, social media is an extremely cost-efficient marketing choice when compared with other budget-draining advertising techniques.
4. Lead generation
You can take a proactive approach to "lead generation" with social media. For many organisations the words lead generation are replaced by target audience as the users may not be buying customers. The targeting functionality of Facebook, Twitter and even LinkedIn's advertising platforms provides you with incredible reach.
Traditional marketing strategies are usually very general and work on the assumption that if you cast wide enough, you will land at least a few potentials. But you can end up spending lots of money on large advertising campaigns that only manage to reach a handful of your targeted audience. One of the great things about social media is that you are able to focus your efforts on those who actually have an interest in your business or organisation.
6. Competitive Advantage
(Mostly) everything that happens on social media platforms happens in real time. That means social media participation gives you the opportunity to engage in promotional activity that is timely and relevant which can give you a competitive edge. And since everything is also happening in a public forum, you can monitor what competitors are doing and you can also see what's working for them and what's not!
7. Analyses and Reporting
Management tools can help you monitor your social media activities and assess whether or not they are having a positive effect on website traffic, lead generation and product purchases etc. That way you can eliminate unproductive activities and emphasise those that seem to have a positive effect.
8. Strengthen Loyalty
Social media can help you put a personal face on your organisation or business. Instead of just a company name, customers see you as a real person (or business personality) who listens to their concerns and delivers helpful feedback. Quality of social media posts really matters. If you post interesting information or insight into your industry, customers will feel like you respect them and will be more likely to remain loyal to you.
9. Rise in Search Engine Rankings
If your company has active social media accounts on multiple platforms, it can improve your rankings on search engines which will boost your visibility and potentially increase your returns.
10. Increased Website Traffic
All of these factors combined – customer loyalty, lead generation, exposure, etc. – will greatly increase the number of potential and current customers viewing your website. If you have a good website that's mobile optimised and content to compliment your social media engagement, you'll be more likely to increase traffic to your website investment.