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Toolkit For Creating A Sustainable Business Plan

There are a number of important things you need to think about when considering setting up or developing your business. Links are provided to where you can go for more information.

Creating a Business Plan:

A business plan is a key document for any start-up business. It describes the business, its objectives, its strategies, the market it is in and its financial forecasts. A business plan is important for the business owner because going through the process of writing one helps to focus your mind on everything from where the business is going to be based, through to where you are going to find your first customer. A business plan helps you gain a view of the business and helps you to devise a strategy to ensure a successful launch for your idea. The Business Gateway guide will show you how to prepare a high-quality plan using a number of easy-to-follow steps.

Marketing your Business:

Marketing is an essential part of running a business. New and existing tourism businesses need to undertake some basic marketing initiatives to be successful. The best hotel, tour or attraction in the world will not succeed without a planned approach to marketing. The marketing section of this website contains information on how you can market your business locally, nationally and internationally.

Financing Your Business:

Choosing and securing the right type of finance for your business is essential. There are many different types of finance available. Business Gateway offer information and advice on: Business planning, Borrowing, Shares and equity, Grants and government support, Managing finance, Business banking, Financial planning, Debt recovery

Funding and Grants:

See Funding & Grants pages

Regulation and Legislation:

There are a number of regulations and legislation that tourism businesses have to comply with, our Planning, Legislation & Regulation page gives you an overview of the things you'll need to consider and where you can go to get the information and support you need to help ensure you comply. The Business Gateway web site has an interactive resource to help you find the rules and regulations relevant to the running of your business.

Training for You and Your Staff:

The way your staff interact with your customers and how well they do their jobs has a big effect on how positive your customers' overall experience is, and how well they view your business. Training for you and your staff can make a real difference in raising levels of service, improving customer retention and getting the edge over your competitors.

Quality Assurance:

See QA pages


Can you afford to turn away paying guests? Even if your business has steps to the front door or no ground floor bedrooms, there are easy things you can do to ensure your business is as accessible as possible. Tourism for All UK is the UK Voice for Accessible Tourism. Being accessible to all by taking steps to be more accessible shows that as a business you are aware of the importance of being open to everyone. Click here to find out how you can take steps to become more accessible and find out about the National Accessible Scheme.  

Scotland's Sustainable Tourism:

Sustainability and green issues are now very much mainstream, with governments, businesses and individuals all involved. Tourism, as one of the main economic drivers in the Scotland, has its part to play. That is where the Green Tourism Business Scheme (GTBS) comes in, and Green Business Fife, to read more about the advantages to your business of going green and to access a wide range of useful resources.

Tourism innovation:

Innovation and adaptation of your business or organisation isn't just about bricks and mortar, but also about incremental service improvements to respond to customer and market needs. Improvements in processes – marketing, selling, financial etc – can have quick impacts and may not be expensive to deliver. There's some funding available too from Scottish Enterprise, as well as case studies and success stories you might learn from.

The Complete Guide on How to Make your Business Green:

This complete and comprehensive guide gives you an introduction to sustainable living as well as green measures, initiatives and schemes, offering useful tips on what you can do to do make your business more eco friendly.

Go Green Tool Guide:

Here are some hints and tips on creating your Go Green Action Plan using the online tool.

Reduce your Business Carbon Footprint:

This Carbonfree® Partner program is an innovative and flexible way to help your business calculate, reduce and offset your carbon footprint.

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