55 Degree Insight Publishes results from the January wave of the quarterly Scottish Tourism Index
Early signs suggest that 2023 could be a more challenging year for domestic tourism in Scotland
In late January, the 56 Degree Insight team ran the first of the 2023 quarterly waves of ‘Scotland’s Viewpoint’ - a representative sample of over 1,000 Scots conducted online. A major focus was holiday taking behaviours collected through our proprietary Scottish Tourism Index survey.
They looked back at 2022 when seven in ten of us took holidays with Scotland itself the main recipient (45% of us took at least one holiday or break in our own country).
But the main focus of this first survey of 2023 was to look forward - what might lie in store for Scottish tourism this year? It’s fair to say that the current cost of living crisis is definitely impacting our plans - or at the very least, for many, much more uncertainty about holidays this year. At this early stage, it looks as if there will be a slight downturn in holiday taking generally, but especially tin domestic holidays within Scotland or other parts of the UK. Overseas trips on the other hand seem to be holding up better - with slight increases forecast on 2022 trips to both European and longer haul destinations.
You can read about this - and more (advanced booking periods, the barriers to travel, Easter holiday plans amongst other things) here.