Fife Tourism Partnership
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Partnership ensures visitors to Fife receive warm welcome

8 November 2022

The Fife Tourism Partnership and Fife College are working together to ensure visitors to the Kingdom receive the warmest welcome and the highest levels of customer service.

The Partnership and College are delivering WorldHost training, an internationally recognised programme that empowers staff to deliver excellent customer service, to tourism businesses in the region as the sector recovers from the impacts of the pandemic.

A flexible course that covers real-life situations and incorporates local knowledge, participants can apply their newly acquired skills immediately, so businesses feel the benefit straight away.

Fife achieved WorldHost Destination Status just before the pandemic, committing to delivering the programme to as many tourism businesses as possible

The College has now trained staff to deliver the programme with the first cohort of local businesses completing their training recently.

Businesses that recently completed their training were, Cluny Activities, Garvock House Hotel, The OId Manor Hotel, MacLeod Highland Tours, Silverburn Park, Riverburn Park and the Mercat Shopping Centre.

Fife Tourism Partnership and Fife College will continue to work together to ensure the WorldHost status is retained, giving the new generation access to valuable training which has been shown to increase staff motivation, reduce turnover and absenteeism, build better communication between staff and customers, and improve customer service ratings.

Cllr Altany Craik, Fife Council spokesperson for tourism, said:

“It has been a difficult few years for the tourism industry. Working in partnership with Fife College to deliver the WorldHost programme shows our commitment to local businesses, and to the recovery of the sector.

“Fife has just been voted the happiest place for visitors in Scotland, and having excellent levels of customer service will ensure that all our visitors continue to receive a warm welcome, and have an excellent experience while they are here.”

Geoffrey Proudlock, Director of the Faculty of Business, Enterprise and Tourism with Supported Programmes at Fife College, said:

“We are delighted to be working with the Fife Tourism Partnership on WorldHost. We have trained staff to deliver the programme and have just completed the first cohort for local businesses.

“The value of this training is so good that we are now looking to incorporate it into all our travel and tourism courses, and to offer it to any business with customer-facing staff.”

Fife came out on top of recent research by VisitScotland that set out to find out how tourists feel about their adventures in different regions of Scotland with the Kingdom accounting for the most votes when it came to happiness.

Details of future dates for World Host training for tourism businesses can be found by visiting Training - Fife Tourism Partnership. For any other business enquiries related to WorldHost contact morvenberry@fife.ac.uk.

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